SME Characteristics and Formalised Information Use: A Canonical Correlation Analysis

Cacciolatti, L. and Fearne, A. (2012) SME Characteristics and Formalised Information Use: A Canonical Correlation Analysis. Working paper. University of Kent, Canterbury, Canterbury (The full text of this publication is not available from this repository)

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Abstract

This study aims to demonstrate a relationship between information use and SME characteristics. Marketing intelligence affects SMEs’ marketing decision making, while marketing decision making is affected by information use. SMEs’ ability to acquire, analyse and utilise formalised marketing information is critical to their competitive advantage because SMEs that make better use of information have better chances of fostering business growth. This is particularly important for policy makers whose aim is to subsidise SMEs, which are important to national economies in order to foster national growth. Empirical evidence supports the existence of statistically significant relationships between information use and the SME characteristics considered in this study. The approach to the study is quantitative: the analysis was conducted using multivariate data analysis techniques, specifically principal component analysis (PCA) and canonical correlation analysis. The findings support the idea that characteristics such as firm size, marketing strategy and resources allocation to marketing intelligence in SMEs are factors affecting SMEs information use.

Item Type: Monograph (Working paper)
Additional information: Working Paper No. 259
Uncontrolled keywords: SME marketing, food and drink SMEs, marketing information, regional development, Scotland, canonical correlation, public funding.
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 23 Apr 2012 15:03
Last Modified: 24 Apr 2012 09:20
Resource URI: http://kar.kent.ac.uk/id/eprint/29316 (The current URI for this page, for reference purposes)
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