Overcoming Corporate Rigidities In The Dynamic Chinese Market

Li, S and Easterby-Smith, Mark and Lyles, M.A. (2008) Overcoming Corporate Rigidities In The Dynamic Chinese Market. Business Horizons, 51 (6). pp. 501-509. ISSN 0007-6813. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1016/j.bushor.2008.07.001

Abstract

Companies often bring in what they believed and utilized in the past when they invest in the dynamic market of China, where changing environmental conditions often render existing beliefs and practices irrelevant. Over-generalizing from past situations could become a source of corporate rigidity, which results in a company's inability to anticipate the rapid changes that require evolution in its established systems, products, and market orientation. Companies must overcome corporate rigidities if they are to respond to the huge opportunities in China in a timely manner. In our research, we identified four distinct corporate rigidities-mindset rigidity, strategic rigidity, operational rigidity, and HRM rigidity-to help managers identify and assess the impact of rigidity on their China businesses. We provide four practical strategies for overcoming the four types of corporate rigidities.

Item Type: Article
Uncontrolled keywords: Corporate rigidity; Dynamic market; Agility; China
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Cathy Norman
Date Deposited: 09 Jan 2012 16:30
Last Modified: 10 Jan 2012 10:27
Resource URI: http://kar.kent.ac.uk/id/eprint/28580 (The current URI for this page, for reference purposes)
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