Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications

Chan, F.F.Y and Petrovici, Dan A and Lowe, B. (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Speech)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Karen Finch
Date Deposited: 21 Oct 2011 16:27
Last Modified: 21 Oct 2011 16:27
Resource URI: http://kar.kent.ac.uk/id/eprint/28294 (The current URI for this page, for reference purposes)
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