Student Acceptance of Twitter in Marketing Course: An Application of the TAM

Lowe, Ben and Laffey, Des and d'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Lecture)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 21 Oct 2011 16:22
Last Modified: 18 Jul 2014 07:36
Resource URI: http://kar.kent.ac.uk/id/eprint/28293 (The current URI for this page, for reference purposes)
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