Lowe, B. and Laffey, D. and D'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished)
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Conference or workshop item (Lecture) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Karen Finch |
| Date Deposited: | 21 Oct 2011 16:22 |
| Last Modified: | 30 Nov 2011 15:09 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/28293 (The current URI for this page, for reference purposes) |
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