The Economics of Voluntary Traceability in Multi-Ingredient Food Chains

Souza Monteiro, Diogo M and Caswell, Julie A. (2010) The Economics of Voluntary Traceability in Multi-Ingredient Food Chains. Agribusiness, 26 (1). pp. 122-142. ISSN 0742-4477. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1002/agr.20233

Abstract

The consumption of multi-ingredient foods is increasing across the globe. Traceability can be used as a tool to gather information about and manage food safety risks associated with these types of products. The authors investigate the choice of voluntary traceability in three-tiered multi-ingredient food supply chains. They propose a framework based on vertical control and agency theory to model three dimensions of traceability systems: depth, breadth, and precision. Their analysis has three main results. First, full traceability is feasible as long as there are net benefits to a downstream firm that demands traceability across all ingredients. Second, horizontal network externalities are positive because an increase in the level of traceability in one ingredient requires a similar increase in others. Finally, vertical network effects will be positive insofar as willingness to pay and probabilities of food safety hazards increase.

Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Kasia Senyszyn
Date Deposited: 27 Sep 2011 13:34
Last Modified: 22 Apr 2014 09:13
Resource URI: http://kar.kent.ac.uk/id/eprint/28196 (The current URI for this page, for reference purposes)
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