Consumer Evaluation of Advertising: Demographic and Segmentation Effects

Marinov, M. and Petrovici, D.A. (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Kasia Senyszyn
Date Deposited: 09 Jun 2011 09:51
Last Modified: 10 Jun 2011 23:38
Resource URI: http://kar.kent.ac.uk/id/eprint/27895 (The current URI for this page, for reference purposes)
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