Marinov, M. and Petrovici, D.A. (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483.
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Kasia Senyszyn |
| Date Deposited: | 09 Jun 2011 09:51 |
| Last Modified: | 10 Jun 2011 23:38 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/27895 (The current URI for this page, for reference purposes) |
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