The control of attention to faces

Bindemann, Markus and Burton, A. Mike and Langton, Stephen R. H. and Schweinberger, Stefan R. and Doherty, Martin J. (2007) The control of attention to faces. Journal of Vision, 7 (10:15). pp. 1-8. ISSN 1534-7362 . (Full text available)

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http://dx.doi.org/10.1167/7.10.15

Abstract

Humans attend to faces. This study examines the extent to which attention biases to faces are under top-down control. In a visual cueing paradigm, observers responded faster to a target probe appearing in the location of a face cue than of a competing object cue (Experiments 1a and 2a). This effect could be reversed when faces were negatively predictive of the likely target location, making it beneficial to attend to the object cues (Experiments 1b and 2b). It was easier still to strategically shift attention to predictive face cues (Experiment 2c), indicating that the endogenous allocation of attention was augmented here by an additional effect. However, faces merely delayed the voluntary deployment of attention to object cues, but they could not prevent it, even at short cue–target intervals. This finding suggests that attention biases for faces can be rapidly countered by an observer’s endogenous control.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: Markus Bindemann
Date Deposited: 05 Jan 2011 17:26
Last Modified: 27 Jun 2014 13:28
Resource URI: http://kar.kent.ac.uk/id/eprint/26197 (The current URI for this page, for reference purposes)
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