Lowe, B. (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503.
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| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Kasia Senyszyn |
| Date Deposited: | 16 Dec 2010 13:53 |
| Last Modified: | 17 Dec 2010 12:03 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/26151 (The current URI for this page, for reference purposes) |
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