Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk

Lowe, B. (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. (The full text of this publication is not available from this repository)

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Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Kasia Senyszyn
Date Deposited: 16 Dec 2010 13:53
Last Modified: 17 Dec 2010 12:03
Resource URI: http://kar.kent.ac.uk/id/eprint/26151 (The current URI for this page, for reference purposes)
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