Advertising in the networked environment: Implications for fair use, media convergence and consumer privacy

Papagiannidis, S. and Bourlakis, M. (2007) Advertising in the networked environment: Implications for fair use, media convergence and consumer privacy. In: Quigley, M., ed. Encyclopedia of information ethics and security. IGI Global, Hershey, pp. 15-22. ISBN 9781591409878.

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Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Kasia Senyszyn
Date Deposited: 24 Nov 2010 15:10
Last Modified: 11 Jan 2012 10:29
Resource URI: http://kar.kent.ac.uk/id/eprint/26069 (The current URI for this page, for reference purposes)
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