Trusting the avatar: an examination of trust and risk factors in metaverses

Bourlakis, Michael A. and Papagiannidis, Savvas and Fox, Helen (2008) Trusting the avatar: an examination of trust and risk factors in metaverses. In: Kautonen, Teemu and Karjaluoto, Heikku, eds. Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing Ltd, Cheltenham, pp. 40-55. ISBN 9781847205681. (The full text of this publication is not available from this repository)

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Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Kasia Senyszyn
Date Deposited: 24 Nov 2010 15:06
Last Modified: 11 Jun 2014 15:04
Resource URI: http://kar.kent.ac.uk/id/eprint/26068 (The current URI for this page, for reference purposes)
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