Bourlakis, M. and Papagiannidis, S. and Fox, H. (2008) Trusting the avatar: an examination of trust and risk factors in metaverses. In: Kautonen, T. and Karjaluoto, H., eds. Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing Ltd, Cheltenham, pp. 40-55. ISBN 9781847205681.
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Book section |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Kasia Senyszyn |
| Date Deposited: | 24 Nov 2010 15:06 |
| Last Modified: | 06 Jan 2012 15:37 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/26068 (The current URI for this page, for reference purposes) |
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