It Doesn't Really Matter if You're Fat or Light! Implications of Child Obesity in China and UK for Social Marketing Strategy.

Chau, Vinh Sum and Tang, A.R. (2010) It Doesn't Really Matter if You're Fat or Light! Implications of Child Obesity in China and UK for Social Marketing Strategy. In: Proceedings of the 24th Annual Conference of the British Academy of Management, September, Sheffield University Management School, University of Sheffield, UK. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: J. Ziya
Date Deposited: 11 Oct 2010 08:21
Last Modified: 14 May 2014 13:26
Resource URI: http://kar.kent.ac.uk/id/eprint/25654 (The current URI for this page, for reference purposes)
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