Bourlakis, M. (2001) Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing. Journal of International Food & Agribusiness Marketing, 13 (2). pp. 7-28.
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This paper aims to identify the critical factors that support European food retailers’ internationalisation via an investigation of the importance of Dunning’s eclectic paradigm advantages (ownership, location and internalisation). Senior managers from seven firms that operate in the Greek food multiple retail sector were interviewed, and three propositions were put on test. In general, the findings indicate the critical role of the internalisation advantage during the international expansion of European food multiple retailers into that market. The findings also reveal that this advantage is the main superior and sustainable competitive element that European food multiple retailers possess when competing with local firms. The latter can be considered as an extension to the findings of previous studies that have exclusively emphasised the importance of ownership advantage factors in the course of the retail internationalisation process.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||J. Ziya|
|Date Deposited:||27 Sep 2010 15:44|
|Last Modified:||27 Sep 2010 15:44|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/25623 (The current URI for this page, for reference purposes)|
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