E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution.

Bourlakis, M. and Papagannidis, S. and Fox, H. (2008) E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution. International Journal of E-Business Research, 4 (3). pp. 64-76. ISSN 1548-1131. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.4018/jebr.2008070104

Abstract

Several measurement scales have been designed by both practitioners and researchers to evaluate perShopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: J. Ziya
Date Deposited: 27 Sep 2010 10:39
Last Modified: 06 Jan 2012 15:38
Resource URI: http://kar.kent.ac.uk/id/eprint/25584 (The current URI for this page, for reference purposes)
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