Bourlakis, M. and Papagannidis, S. and Fox, H. (2008) E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution. International Journal of E-Business Research, 4 (3). pp. 64-76. ISSN 1548-1131.
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Several measurement scales have been designed by both practitioners and researchers to evaluate perShopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||J. Ziya|
|Date Deposited:||27 Sep 2010 10:39|
|Last Modified:||06 Jan 2012 15:38|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/25584 (The current URI for this page, for reference purposes)|
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