Mar-Molinero, C. and Serrano-Cinca, C. and Fuertes-Callen, Y. (2010) A Structural Model for Sales in the E-retailing Industry. Journal of the Operational Research Society, 61 (9). pp. 1377-1388. ISSN 0160-5682.
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This article analyses intangible constructs that affect sales on the Internet retailing industry. We suggest an explanatory model for the success of retailers that operate on the Internet. Non-financial information has been used to identify several intangible constructs: 'web traffic generation', 'relevance in search engines', 'link popularity', and 'blogs popularity'. The success is measured through items derived from financial statements: sales and profits. The model has been built within a structural modelling framework. It has been estimated using Partial Least Squares with a sample of USA e-tailers. The results show that there is a significant relationship between the intangible constructs and accounting figures. This relationship is stronger when we consider Sales from Internet Operations rather than Total Sales or Net Profit.
|Uncontrolled keywords:||Partial Least Squares (PLS); structural equation model (SEM); dot com; electronic commerce; non-financial information; search engine optimization (SEO)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Management Science|
|Depositing User:||Jennifer Knapp|
|Date Deposited:||01 Sep 2010 11:09|
|Last Modified:||23 Nov 2011 11:26|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/25433 (The current URI for this page, for reference purposes)|
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