Mar-Molinero, C. and Serrano-Cinca, C. and Fuertes-Callen, Y. (2010) A Structural Model for Sales in the E-retailing Industry. Journal of the Operational Research Society, 61 (9). pp. 1377-1388. ISSN 0160-5682.
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| Official URL http://dx.doi.org/10.1057/jors.2009.93 |
Abstract
This article analyses intangible constructs that affect sales on the Internet retailing industry. We suggest an explanatory model for the success of retailers that operate on the Internet. Non-financial information has been used to identify several intangible constructs: 'web traffic generation', 'relevance in search engines', 'link popularity', and 'blogs popularity'. The success is measured through items derived from financial statements: sales and profits. The model has been built within a structural modelling framework. It has been estimated using Partial Least Squares with a sample of USA e-tailers. The results show that there is a significant relationship between the intangible constructs and accounting figures. This relationship is stronger when we consider Sales from Internet Operations rather than Total Sales or Net Profit.
| Item Type: | Article |
|---|---|
| Uncontrolled keywords: | Partial Least Squares (PLS); structural equation model (SEM); dot com; electronic commerce; non-financial information; search engine optimization (SEO) |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculties > Social Sciences > Kent Business School > Management Science |
| Depositing User: | Jennifer Knapp |
| Date Deposited: | 01 Sep 2010 11:09 |
| Last Modified: | 23 Nov 2011 11:26 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/25433 (The current URI for this page, for reference purposes) |
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