Cacciolatti, L. and Revoredo-Giha, C. and Lamprinopoulou, C. and Toma, L. and Kupiec-Teahan, B. and Leat, P. (2009) How differentiated is the Scottish Beef? An Analysis of Supermarket Data Panel. In: European Association of the Agricultural Economists (EAAE) 113th Seminar, 3rd – 6th August 2009, Chania, Crete (Greece).
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The Scottish red meat industry is a major part of the Scottish agricultural economy and is known for producing high quality beef and lamb. Beef and lamb which are produced and processed in Scotland and according to a quality assured production specification, carry the EU âProtected Geographical Indicationsâ(PGI) name of â Scotchâ. In addition, red meat in Scotland has to compete with high quality imported products (e.g., from Brazil or Argentina) or with meat from elsewhere in the United Kingdom. This paper focuses on the situation of Scotch beef and how differentiated it is in the eyes of consumers. For this purpose we use two yearsâ retailing data for Scotland (and by socio-economic group) from a major supermarket to estimate the conditional demand for beef products from different origins. Results indicate that Scotch beef competes with the premium category and also with the supermarket own label product. The paper concludes by considering the marketing implications of these findings.
|Item Type:||Conference or workshop item (Paper)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||Jennifer Knapp|
|Date Deposited:||26 Aug 2010 13:54|
|Last Modified:||21 Dec 2011 11:02|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/25411 (The current URI for this page, for reference purposes)|
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