How differentiated is the Scottish Beef? An Analysis of Supermarket Data Panel

Cacciolatti, Luca and Revoredo-Giha, Cesar and Lamprinopoulou, Chrysa and Toma, Luiza and Kupiec-Teahan, Beata and Leat, Philip (2009) How differentiated is the Scottish Beef? An Analysis of Supermarket Data Panel. In: European Association of the Agricultural Economists (EAAE) 113th Seminar, 3rd – 6th August 2009, Chania, Crete (Greece). (The full text of this publication is not available from this repository)

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Abstract

The Scottish red meat industry is a major part of the Scottish agricultural economy and is known for producing high quality beef and lamb. Beef and lamb which are produced and processed in Scotland and according to a quality assured production specification, carry the EU â€Protected Geographical Indicationsâ€(PGI) name of â Scotch’. In addition, red meat in Scotland has to compete with high quality imported products (e.g., from Brazil or Argentina) or with meat from elsewhere in the United Kingdom. This paper focuses on the situation of Scotch beef and how differentiated it is in the eyes of consumers. For this purpose we use two years’ retailing data for Scotland (and by socio-economic group) from a major supermarket to estimate the conditional demand for beef products from different origins. Results indicate that Scotch beef competes with the premium category and also with the supermarket own label product. The paper concludes by considering the marketing implications of these findings.

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Jennifer Knapp
Date Deposited: 26 Aug 2010 13:54
Last Modified: 13 May 2014 15:03
Resource URI: http://kar.kent.ac.uk/id/eprint/25411 (The current URI for this page, for reference purposes)
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