The Relationship Between Corporate-Brand Equity and the Eco-Agenda: Is There Evidence of Legitimacy?

Haddock-Fraser, Janet (2009) The Relationship Between Corporate-Brand Equity and the Eco-Agenda: Is There Evidence of Legitimacy? In: British Academy of Management, Special Interest Group, September 2009, Cambridge. (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Jennifer Knapp
Date Deposited: 26 Aug 2010 09:15
Last Modified: 17 Jun 2014 15:06
Resource URI: http://kar.kent.ac.uk/id/eprint/25396 (The current URI for this page, for reference purposes)
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