The Relationship Between Corporate-Brand Equity and the Eco-Agenda: Is There Evidence of Legitimacy?

Haddock-Fraser, J.E. (2009) The Relationship Between Corporate-Brand Equity and the Eco-Agenda: Is There Evidence of Legitimacy? In: British Academy of Management, Special Interest Group, September 2009, Cambridge.

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Jennifer Knapp
Date Deposited: 26 Aug 2010 09:15
Last Modified: 09 Nov 2011 11:40
Resource URI: http://kar.kent.ac.uk/id/eprint/25396 (The current URI for this page, for reference purposes)
  • Depositors only (login required):