Communicating during Organizational Change using Social Accounts:The Importance of Ideological Accounts

Tucker, D.A. and Yeow, P. and Tendayi Viki, G. (2013) Communicating during Organizational Change using Social Accounts:The Importance of Ideological Accounts. Management Communication Quarterly . ISSN 0893-3189. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1177/0893318912469771

Abstract

One way to improve trust in management during large-scale organization changes is with effective communications. This article looks at three types of social accounts (causal, ideological, and referential accounts) to see which are effective at improving trust during major organizational changes. A field study method explored two organizations and found that ideological accounts were best at improving trust in management. The relationship between ideological accounts and trust was mediated by the success of the social account (i.e., the perceived understanding of the change decision). These findings indicate the benefits of highlighting long-term motives for large-scale organizational change.

Item Type: Article
Uncontrolled keywords: social accounts, organizational change, trust, communications
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Industrial Relations/HRM
Depositing User: Jennifer Knapp
Date Deposited: 09 Jul 2010 14:33
Last Modified: 14 Jan 2013 11:55
Resource URI: http://kar.kent.ac.uk/id/eprint/25050 (The current URI for this page, for reference purposes)
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