Applying Stabell and Fjeldstad's Value Configurations to E-Commerce: A Cross-Case Analysis of UK Comparison Websites

Laffey, Des and Gandy, Anthony (2009) Applying Stabell and Fjeldstad's Value Configurations to E-Commerce: A Cross-Case Analysis of UK Comparison Websites. Journal of Strategic Information Systems, 18 (4). pp. 192-204. ISSN 0963-8687. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1016/j.jsis.2009.10.002

Abstract

This paper analyses the comparison website sector in the UK using what Stabell and Fjeldstad (1998) term the three generic value configurations: the value chain, the value shop and value network. Drawing on secondary material and case studies from the United Kingdom, the key finding is that these frameworks all offer partial explanations of value creation in comparison websites. An amended version of the value chain termed the click chain, outlined by Laffey (2009), is most effective in explaining the source of online traffic for comparison websites and in explaining their costs and revenues. This is an important finding as the literature has identified the value chain as being of limited relevance outside of the manufacturing sector. In addition the value shop offers insights into how the sector deals with more complex products such as mortgages and life insurance, whilst the value network helps to explain the growth of comparison websites. The paper also suggests how this framework can be used for e-commerce markets in general before it concludes.

Item Type: Article
Uncontrolled keywords: Comparison websites, Value configurations, Click chains, E-commerce
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Jennifer Knapp
Date Deposited: 28 Jun 2010 09:25
Last Modified: 15 Apr 2014 11:03
Resource URI: http://kar.kent.ac.uk/id/eprint/24943 (The current URI for this page, for reference purposes)
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