Ang, C.S. and Zaphiris, P. (2010) Social Roles of Players in MMORPG Guilds. Information, Communication & Society, 13 (4). pp. 592-614.
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In this study, we investigated the social roles that emerged from the users' behaviour and intereaction (as opposed to pre-defined formal roles) within a virtual community of massively multiplaer online role playing game. Adopting the social network analysis perspective, we identified and analysed three major social roles with distinct interaction stuyles and network properties. It was found that core members of the community were players who contributed to the community expansion by provciding help and fostering group cohesiveness through friendly social interaction. On the other hand, some perphery members were freeloaders whose sole purpose of joining the guild was only to utilize the guild resource.
|Uncontrolled keywords:||MMORG, SNA, social roles, virtual community|
|Subjects:||Q Science > QA Mathematics (inc Computing science) > QA 76 Software, computer programming, > QA76.9.H85 Human computer interaction|
|Divisions:||Faculties > Science Technology and Medical Studies > School of Engineering and Digital Arts > Digital Media|
|Depositing User:||Jenny Harries|
|Date Deposited:||11 Jun 2010 13:32|
|Last Modified:||31 Jul 2012 11:02|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/24901 (The current URI for this page, for reference purposes)|
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