Haddock-Fraser, J.E. (2005) Consumer Influence on Internet-Based Corporate Communication of Environmental Activities: The UK Food Sector. British Food Journal, 107 (10-11). pp. 792-805. ISSN 0007-070X.
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Purpose - Aims to demonstrate whether consumers influence provision of environmental communications by the UK food sector, challenging the view that such reporting is principally targeted at institutional stakeholders and shareholders.
|Uncontrolled keywords:||Brands; Consumers; Communication; Internet; Corporate Image|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||Jennifer Knapp|
|Date Deposited:||19 May 2010 13:54|
|Last Modified:||19 May 2010 13:54|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/24466 (The current URI for this page, for reference purposes)|
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