Consumer Influence on Internet-Based Corporate Communication of Environmental Activities: The UK Food Sector

Haddock-Fraser, J.E. (2005) Consumer Influence on Internet-Based Corporate Communication of Environmental Activities: The UK Food Sector. British Food Journal, 107 (10-11). pp. 792-805. ISSN 0007-070X. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1108/00070700510623559

Abstract

Purpose - Aims to demonstrate whether consumers influence provision of environmental communications by the UK food sector, challenging the view that such reporting is principally targeted at institutional stakeholders and shareholders.

Item Type: Article
Uncontrolled keywords: Brands; Consumers; Communication; Internet; Corporate Image
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Jennifer Knapp
Date Deposited: 19 May 2010 13:54
Last Modified: 19 May 2010 13:54
Resource URI: http://kar.kent.ac.uk/id/eprint/24466 (The current URI for this page, for reference purposes)
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