Social Marketing Workshop Evaluation Report

Billings, Jenny R. and Hashem, Ferhana and Hellyer, N. and Kocman, D. (2009) Social Marketing Workshop Evaluation Report. Other. Centre for Health Services Studies, Canterbury (Full text available)

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Abstract

This document reports upon two afternoon workshops on ‘Evaluating Social Marketing’, which were conducted on the 9th and 10th September 2009 for Eastern and Coastal Kent (ECK) PCT. The workshops were held at the Centre for Health Services Studies, University of Kent. The aims were to increase participants’ understanding of social marketing and evaluation, and to develop an action plan that will meet any training needs and identify how research support can be provided until the end of the project. Following a scoping exercise conducted by the CHSS Social Marketing Team between April and June 2009, a need was identified to inform social marketing project leads of the concept and application of social marketing, and help with the evaluation of social marketing initiatives.

Item Type: Monograph (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Centre for Health Services Studies
Depositing User: Paula Loader
Date Deposited: 09 Apr 2010 14:25
Last Modified: 09 May 2014 11:06
Resource URI: http://kar.kent.ac.uk/id/eprint/24246 (The current URI for this page, for reference purposes)
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