Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification

Duffy, Rachel (2008) Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification. Industrial Marketing Management, 37 (2). pp. 228-244. ISSN 0019-8501 . (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1016/j.indmarman.2007.09.005

Abstract

In recent years the creation of partnerships has been espoused by academics and practitioners but despite extensive writing in the area of characterizing partnerships the nature and attributes of partnerships are still only poorly understood. This is due to a lack of empirical testing of the factors that distinguish partnerships from other relational forms and a limited research focus on characteristics that distinguish between polar relationship types. Using a framework developed from the political economy literature this exploratory study draws on an empirical base of 155 supplier questionnaires and uses multiple discriminant analysis to identify attributes of buyer-supplier relationships that most effectively discriminate between relationships classified by suppliers as having limited coordination, being highly coordinated or best described as a partnership. The results indicate that 8 of the 10 attributes of buyer-supplier relationships included in the framework differ significantly across relationship type. (C) 2007 Elsevier Inc. All rights reserved.

Item Type: Article
Uncontrolled keywords: buyer-supplier relationships; partnership attributes; relationship type
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rebecca Stevenson
Date Deposited: 03 Mar 2010 10:51
Last Modified: 16 May 2014 13:57
Resource URI: http://kar.kent.ac.uk/id/eprint/23831 (The current URI for this page, for reference purposes)
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