Communicating with customers in Central and Eastern European Emerging Economies: a Case Study on Lifestyles Segmentation

Petrovici, Dan A and Neacsu, V. (2003) Communicating with customers in Central and Eastern European Emerging Economies: a Case Study on Lifestyles Segmentation. In: Institute of Direct Marketing / IBM Conference "Communicating with Customers", October 2003, London. (Unpublished)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rebecca Stevenson
Date Deposited: 04 Feb 2010 16:13
Last Modified: 04 Feb 2010 16:13
Resource URI: http://kar.kent.ac.uk/id/eprint/23723 (The current URI for this page, for reference purposes)
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