Advertising Effectiveness in the New Member States: Opportunities and Caveats

Petrovici, Dan A (2007) Advertising Effectiveness in the New Member States: Opportunities and Caveats. In: Culture Power presentation series, February 2007, The Romanian Cultural Centre. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Other)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rebecca Stevenson
Date Deposited: 03 Feb 2010 12:41
Last Modified: 03 Feb 2010 12:41
Resource URI: http://kar.kent.ac.uk/id/eprint/23720 (The current URI for this page, for reference purposes)
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