Lowe, B. and Alpert, F. (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421.
| The full text of this publication is not available from this repository. (Contact us about this Publication) | |
| Official URL http://dx.doi.org/10.1108/10610421011086928 |
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Rebecca Stevenson |
| Date Deposited: | 05 Jan 2010 14:01 |
| Last Modified: | 04 May 2012 08:28 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/23559 (The current URI for this page, for reference purposes) |
- Depositors only (login required):
