The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands

Lowe, Ben and Alpert, Frank (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1108/10610421011086928
Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 05 Jan 2010 14:01
Last Modified: 18 Jul 2014 07:33
Resource URI: http://kar.kent.ac.uk/id/eprint/23559 (The current URI for this page, for reference purposes)
ORCiD (Lowe, Ben):
ORCiD (Alpert, Frank):
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