Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products

Lowe, Ben and Barnes, Bradley R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Lowe
Date Deposited: 05 Jan 2010 13:33
Last Modified: 18 Jul 2014 07:36
Resource URI: http://kar.kent.ac.uk/id/eprint/23557 (The current URI for this page, for reference purposes)
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