Lowe, B. (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished)
| The full text of this publication is not available from this repository. (Contact us about this Publication) |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | Rebecca Stevenson |
| Date Deposited: | 05 Jan 2010 13:10 |
| Last Modified: | 04 May 2012 08:29 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/23556 (The current URI for this page, for reference purposes) |
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