Discounting and the Face Value Effect

Lowe, B. and Barnes, B.R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rebecca Stevenson
Date Deposited: 05 Jan 2010 13:06
Last Modified: 04 May 2012 08:29
Resource URI: http://kar.kent.ac.uk/id/eprint/23542 (The current URI for this page, for reference purposes)
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