An exploratory analysis of the attitudes and behaviour of silver surfers in the UK and Germany: From aspirational age to biological age.

Petrovici, Dan A and Schwarz, J. (2008) An exploratory analysis of the attitudes and behaviour of silver surfers in the UK and Germany: From aspirational age to biological age. Working paper. Unversity of Kent, Canterbury, Canterbury (Full text available)

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Item Type: Monograph (Working paper)
Additional information: Working paper no. 133
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rebecca Stevenson
Date Deposited: 18 Dec 2009 13:16
Last Modified: 06 Sep 2011 04:40
Resource URI: http://kar.kent.ac.uk/id/eprint/23519 (The current URI for this page, for reference purposes)
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