Traceability Adoption at the Farm Level: An Empirical Analysis of the Portuguese Pear Industry.

Souza Monteiro, Diogo M and Caswell, Julie A (2009) Traceability Adoption at the Farm Level: An Empirical Analysis of the Portuguese Pear Industry. Food Policy, 34 (1). pp. 94-101. ISSN 0306-9192 . (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.1016/j.foodpol.2008.07.003

Abstract

Traceability is becoming a condition to operate in European food markets. Retailers impose more stringent standards than what is mandatory. An example is EurepGAP, a quality standard for good agricultural practices that imposes traceability as a main obligation. This research investigates the choice of traceability at the farm level in the Portuguese pear industry. Results suggest that in this industry farm-level adoption of EurepGAP traceability is best explained by the choice to sell to the United Kingdom (UK). For farmers selling to the UK, the odds of choosing the EurepGAP traceability level are significantly linked to membership in particular producer organizations, farm productivity, producing products under a protected designation of origin (PDO), and farmer's age. While retailers and farmer organizations seem to drive traceability, policy adjustments may be required to reduce adoption costs upstream and extend compliance among producers that sell directly to consumers and market independently.

Item Type: Article
Uncontrolled keywords: Traceability; Portuguese pear industry; EurepGAP; Penalized likelihood estimation
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rebecca Stevenson
Date Deposited: 19 Nov 2009 14:38
Last Modified: 21 May 2011 23:48
Resource URI: http://kar.kent.ac.uk/id/eprint/23423 (The current URI for this page, for reference purposes)
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