Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning

Phillips, Paul A. and Halliday, Sue (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Working paper. University of Kent, Canterbury , Canterbury (Full text available)

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Item Type: Monograph (Working paper)
Additional information: Working Paper Number 167
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Claire Krafft (nee Baldock)
Date Deposited: 10 Dec 2009 10:29
Last Modified: 03 Jun 2014 14:19
Resource URI: http://kar.kent.ac.uk/id/eprint/23403 (The current URI for this page, for reference purposes)
ORCiD (Phillips, Paul A.):
ORCiD (Halliday, Sue):
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