Laffey, D. (2009) Click Trading: A Case Study Of Moneynet. The Journal of Strategic Information Systems, 18 (1). pp. 56-64. ISSN 0963-8687.
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Moneynet, launched in 1997, was the United Kingdom’s first comparison website in financial services. It enables its users to specify their needs and then select from suitable product providers, who in turn benefit from potential customers with refined needs. This article makes both a theoretical and applied contribution to the Information Systems literature. It develops an amended version of the Porter value chain, which it terms the click chain, as a theoretical framework which is then used to analyse Moneynet. This framework analyses how Moneynet creates value and in doing so identifies key implications for comparison websites and product providers.
|Uncontrolled keywords:||Comparison websites, aggregation, e-commerce, online value chains|
|Subjects:||H Social Sciences > HF Commerce > HF5548.32 E-commerce
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101 Telecommunications > TK5105 Data transmission systems > TK5105.5 Computer networks
Q Science > QA Mathematics (inc Computing science) > QA 76 Software, computer programming, > QA76.76 Computer software > QA76.76.I59 Interactive media, hypermedia
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||Des Laffey|
|Date Deposited:||26 Nov 2009 15:13|
|Last Modified:||09 Nov 2011 17:01|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/22853 (The current URI for this page, for reference purposes)|
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