On Rule Interestingness Measures

This paper discusses several factors influencing the evaluation of the degree of interestingness of rules discovered by a data mining algorithm. This article aims at: (1) drawing attention to several factors related to rule interestingness that have been somewhat neglected in the literature; (2) showing some ways of modifying rule interestingness measures to take these factors into account; (3) introducing a new criterion to measure attribute surprisingness, as a factor influencing the interestingness of discovered rules.