Category and stereotype activation: Is prejudice inevitable?

Lepore, Lorella and Brown, Rupert (1997) Category and stereotype activation: Is prejudice inevitable? Journal of Personality and Social Psychology, 72 (2). pp. 275-287. ISSN 0022-3514. (The full text of this publication is not available from this repository)

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Abstract

Three experiments tested the hypothesis that people high and low in prejudice respond similarly to direct stereotype activation but differently to category activation. Study 1 (N=40) showed that high- and low-prejudice people share the same knowledge of the stereotype of Black people. In Study 2, (N=51) high-prejudice participants formed a more negative and less positive impression of the target person after subliminal priming of the category Blacks than did participants in the no-prime condition. Low-prejudice people tended in the opposite direction. In Study 3 (N=45), both high- and low-prejudice people increased negative ratings when valenced stereotype content was also primed. These findings support a distinction between automatic stereotype activation resulting from direct priming and that consequent upon category activation, implying that the relations among categorization, stereotyping, and prejudice are more flexible than it is often assumed.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: M.A. Ziai
Date Deposited: 21 Sep 2009 13:06
Last Modified: 13 May 2014 09:38
Resource URI: http://kar.kent.ac.uk/id/eprint/18157 (The current URI for this page, for reference purposes)
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