Changing attitudes through intergroup contact: the effects of group membership salience

Brown, R. and Vivian, J. and Hewstone, M. (1999) Changing attitudes through intergroup contact: the effects of group membership salience. European Journal of Social Psychology, 29 (5-6). pp. 741-764. ISSN 0046-2772. (The full text of this publication is not available from this repository)

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Abstract

Two studies were conducted to test the hypothesis that heightened membership salience, achieved by increasing the prototypicality of particular outgroup members during cooperative intergroup contact, facilitates the generalization of positive attitudes toward the outgroup as a whole. The first study (N = 64) utilized an experimental paradigm in which the perceived typicality of a target outgroup member and the perceived homogeneity of the outgroup as a whole were manipulated. Consistent with our hypothesis, results indicated that positive attitudinal generalization was facilitated by encounters with typical outgroup members. The effects of membership prototypicality were further examined in a second study (N = 293) where a survey was administered in six European Community countries. Results supported the hypothesis that membership salience moderates the impact of contact on a generalized measure of favourable orientation towards another country. Copyright (C) 1999 John Wiley & Sons, Ltd.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology
Depositing User: M. Nasiriavanaki
Date Deposited: 06 Jul 2009 07:15
Last Modified: 06 Jul 2009 07:15
Resource URI: http://kar.kent.ac.uk/id/eprint/17141 (The current URI for this page, for reference purposes)
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