Consumer Evaluation of Advertising: Demographic and Segmentation Effects

Petrovici, Dan Alex and Marinov, Marin and Marinova, Svetla (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)

Abstract

The poster identified underlying dimensions of attitudes toward advertising, personal uses and perceived socio-economic effects of advertising in the New EU Member States. It also reports on the demographic differences in consumer beliefs and attitudes toward advertising in the dynamic markets of Bulgaria and Romania.

Item Type: Conference or workshop item (Poster)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Dan Petrovici
Date Deposited: 10 Sep 2008 13:18
Last Modified: 03 Jun 2014 14:12
Resource URI: http://kar.kent.ac.uk/id/eprint/12837 (The current URI for this page, for reference purposes)
  • Depositors only (login required):