Service performance: An overview of extant literature and future research directions

Petrovici, Dan Alex and Phillips, Paul A. (2007) Service performance: An overview of extant literature and future research directions. In: Academy of Marketing SIG Workshop, 21st Service Workshop, November 2007, Westminster Business School. (Unpublished) (The full text of this publication is not available from this repository)

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Abstract

The paper reviews the literature on service performance, provides a critique of service quality models and highlights the opportunities for future research on services marketing.

Item Type: Conference or workshop item (Speech)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Dan Petrovici
Date Deposited: 10 Sep 2008 13:19
Last Modified: 03 Jun 2014 13:27
Resource URI: http://kar.kent.ac.uk/id/eprint/12828 (The current URI for this page, for reference purposes)
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