The User's Utopia: User testing of internet based transport information

Kenyon, S.L. and Bennett, L. and Cassidy, S. (2000) The User's Utopia: User testing of internet based transport information. In: Road Transport Information and Control, 2000. Tenth International Conference on (Conf. Publ. No. 472). pp. 46-50. ISBN 0-85296-725-X. (Unpublished) (The full text of this publication is not available from this repository)

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Abstract

The possibility of influencing modal choice via the provision of transport information on the Internet has been hypothesised by academics, government and industry alike. However, poor site design will hamper the potential of this medium to effect modal change. This paper reports the findings of research into the usability of Internet-based travel information on the organisational Intranet. The paper discusses current Internet use and travel information in the UK; evaluation methodology; and presents results and recommendations to improve the design and efficacy of travel Web sites

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Centre for Health Services Studies
Depositing User: Paula Loader
Date Deposited: 04 Jun 2009 08:26
Last Modified: 04 Jun 2009 08:26
Resource URI: http://kar.kent.ac.uk/id/eprint/12518 (The current URI for this page, for reference purposes)
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