Fearne, A. and Hughes, C. and Landsverk, O. (2003) Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets. European Retail Digest, 38 (9). pp. 1-8. ISSN 1352-9633.
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Abstract
Explores how supermarkets in Norway can build strong and lasting loyalty among their customers in line with store choice among food shoppers. Factors driving store choice among food shoppers; Model of store choice behavior; Features of food retailing in Norway.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences |
| Divisions: | Faculties > Social Sciences > Kent Business School |
| Depositing User: | Andrew Fearne |
| Date Deposited: | 06 Sep 2008 14:16 |
| Last Modified: | 14 Jan 2010 14:47 |
| Resource URI: | http://kar.kent.ac.uk/id/eprint/11867 (The current URI for this page, for reference purposes) |
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