Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets

Fearne, A. and Hughes, C. and Landsverk, O. (2003) Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets. European Retail Digest, 38 (9). pp. 1-8. ISSN 1352-9633. (The full text of this publication is not available from this repository)

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Abstract

Explores how supermarkets in Norway can build strong and lasting loyalty among their customers in line with store choice among food shoppers. Factors driving store choice among food shoppers; Model of store choice behavior; Features of food retailing in Norway.

Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Andrew Fearne
Date Deposited: 06 Sep 2008 14:16
Last Modified: 14 Jan 2010 14:47
Resource URI: http://kar.kent.ac.uk/id/eprint/11867 (The current URI for this page, for reference purposes)
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