Fearne, A. and Hughes, C. and Landsverk, O. (2003) Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets. European Retail Digest, 38 (9). pp. 1-8. ISSN 1352-9633.
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Explores how supermarkets in Norway can build strong and lasting loyalty among their customers in line with store choice among food shoppers. Factors driving store choice among food shoppers; Model of store choice behavior; Features of food retailing in Norway.
|Subjects:||H Social Sciences|
|Divisions:||Faculties > Social Sciences > Kent Business School|
|Depositing User:||Andrew Fearne|
|Date Deposited:||06 Sep 2008 14:16|
|Last Modified:||14 Jan 2010 14:47|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/11867 (The current URI for this page, for reference purposes)|
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