Managing Perceived Risk: A Multi-tier Case Study of an UK Retail Beef Supply Chain

Fearne, A. and Hornibrook, S. (2001) Managing Perceived Risk: A Multi-tier Case Study of an UK Retail Beef Supply Chain. Chain and Network Science, 1 (2). pp. 87-100. ISSN 1569-1829. (The full text of this publication is not available from this repository)

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Official URL
http://dx.doi.org/10.3920/JCNS2001.x008

Abstract

This paper examines the effect of increased environmental uncertainty and information asymmetry on contractual relationships between all members of the beef supply chain. It offers an alternative theoretical framework to the traditional Transaction Cost Economics view of the treatment of information by viewing co-ordinated supply chains as a series of Principal Agent relationships, and draws on Perceived Risk Theory to explain both consumer and organisational behaviour. The paper also presents a supply chain methodology and submits empirical evidence of the perceived risks, associated management strategies and benefits for all members, including consumers, of one particular UK retail co-ordinated supply chain for an own brand fresh beef product.

Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Andrew Fearne
Date Deposited: 19 Mar 2009 17:17
Last Modified: 25 Jun 2012 13:55
Resource URI: http://kar.kent.ac.uk/id/eprint/11860 (The current URI for this page, for reference purposes)
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