Supply Chain Management: A 'First Principles' Consideration of its Application to Wool Marketing

Fearne, Andrew and Champion, S. (2001) Supply Chain Management: A 'First Principles' Consideration of its Application to Wool Marketing. Wool Technology and Sheep Breeding, 49 (3). pp. 222-236. ISSN 0043-7875 . (Full text available)

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Abstract

This paper examines the differential characteristics of commodities and products and their respective marketing systems. It identifies the circumstances under which wool and/or its derivatives might be classified as either a commodity or a product and argues that in today's dynamic consumer markets where intangible factors are increasingly important purchase drivers, consumer value may be lost through the use of inappropriate marketing systems. The paper examines the theory of supply chain management (SCM) and proposes that the adoption of SCM may be a useful mechanism for dealing with these problems under certain conditions.

Item Type: Article
Uncontrolled keywords: wool; supply chain management; marketing; product; commodity
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Andrew Fearne
Date Deposited: 02 Sep 2008 14:01
Last Modified: 19 May 2014 10:45
Resource URI: http://kar.kent.ac.uk/id/eprint/11839 (The current URI for this page, for reference purposes)
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