Changes in the Organisation of Food Marketing Systems in South East Asia: A Preliminary Assessment

Fearne, A. and Cadilhon, J.J. and Moustier, P. and Poole, N. (2003) Changes in the Organisation of Food Marketing Systems in South East Asia: A Preliminary Assessment. In: The Inaugural IMP Asia Conference, Perth, Australia. (Unpublished) (The full text of this publication is not available from this repository)

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Abstract

This paper reviews the literature on fresh food marketing systems in South East Asia and proposes a conceptual framework for their study, as part of a research project on the role of wholesale markets in Vietnamese fresh food urban supply chains. The literature review discusses conceptual frameworks for studies on food marketing systems in a developing country context, which reveals a lack of consideration of socio-cultural issues amongst the environmental factors that impact on food marketing systems. Elements such as trust and consumption habits in food marketing systems are discussed. An integrated framework is proposed, including what are perceived as critical factors in the understanding of existing food marketing systems in Vietnam: product characteristics, stakeholder interests, the impact of environmental factors on the food supply chains and particularly those of informal institutions arising from socio-cultural factors specific to the study area

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Andrew Fearne
Date Deposited: 06 Sep 2008 13:40
Last Modified: 16 Aug 2013 10:52
Resource URI: http://kar.kent.ac.uk/id/eprint/11835 (The current URI for this page, for reference purposes)
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