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What Price a 'Pinta'? Differentiating the Market for Liquid Milk: Results of Consumer Research in the UK Dairy Sector

Fearne, Andrew, Bates, S. (2003) What Price a 'Pinta'? Differentiating the Market for Liquid Milk: Results of Consumer Research in the UK Dairy Sector. British Food Journal, 105 (11). pp. 756-770. ISSN 0007-070X. (doi:10.1108/00070700310511573) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:11831)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1108/00070700310511573

Abstract

Since de-regulation of the UK dairy market in November 1995, the UK dairy industry has lurched from one crisis to another, as milk prices initially rose to levels that were unsustainable for all but the largest processors and then fell to levels at which even the largest and most efficient dairy farmers are struggling to survive. Considerable emphasis has been placed in recent years on cutting costs in the dairy supply chain, yet little attention has been given to the scope for adding value, particularly for the benefit of dairy farmers. Against this background, the Milk Development Council commissioned a research project, from which this paper is drawn, to explore the scope for adding value to liquid milk. The results of the comprehensive consumer research undertaken provide clear evidence that opportunities exist for differentiating the liquid milk market. The research also underlines the strategic importance of consumer research in an increasingly competitive market environment

Item Type: Article
DOI/Identification number: 10.1108/00070700310511573
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Andrew Fearne
Date Deposited: 11 Sep 2008 15:06 UTC
Last Modified: 16 Nov 2021 09:50 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/11831 (The current URI for this page, for reference purposes)

University of Kent Author Information

Fearne, Andrew.

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