Understanding the Wine Shopper - Insights from Supermarket Loyalty Card Data

Fearne, A. (2006) Understanding the Wine Shopper - Insights from Supermarket Loyalty Card Data. In: International Wine Symposium - William Reed Publishing Ltd, London.

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Andrew Fearne
Date Deposited: 05 Sep 2008 12:24
Last Modified: 14 Jan 2010 14:47
Resource URI: http://kar.kent.ac.uk/id/eprint/11825 (The current URI for this page, for reference purposes)
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