The Gap between Corporate Strategy and Operational Reality: Why Managers do what they do?

Hornibrook, S. and Lynch, Samantha (2005) The Gap between Corporate Strategy and Operational Reality: Why Managers do what they do? In: British Academy of Management Conference, Oxford, UK. (Access to this publication is restricted)

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Abstract

This paper contributes to the management debate regarding the gap between intended corporate strategy and operational reality by examining the relationships between senior executives and line managers within the multiple store retail industry. Using a case study methodology, and an Agency theoretical perspective, the research investigates the implementation of two operational policies designed to achieve corporate strategy - employment and supplier relationship policies. The findings note that the incentives offered in the principal-agent relationship drove the behaviour of line managers. Managers sought to maximise their rewards by focusing efforts on surrogate measures designed to evaluate performance. The research concludes that organisational long run considerations are counteracted by reward systems for employees that encourage behaviour that focuses on short run sales and earnings at the expense of long-term growth and development.

Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Sue Hornibrook
Date Deposited: 21 Oct 2008 23:38
Last Modified: 17 Jan 2014 10:26
Resource URI: http://kar.kent.ac.uk/id/eprint/11425 (The current URI for this page, for reference purposes)
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