Laffey, D. (2005) Against the Odds - Case Study of Betfair.com. In: Research in Entrepreneurship: Bridging Theory and Practice Conference, June 22-24, 2005, UCLA Anderson School of Management.
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Betfair can claim to be Britain’s greatest dot com success story. Launched in 2000 its radical innovation was that it enabled people to bet (wager) directly against each other thus cutting out the dominant bookmakers. Rejected by venture capitalists, Betfair raised £1 million (UK Pounds) from private investors and successfully entered the oligopolistic UK betting industry. By 2005 it had made such an impact that it was rumoured to be preparing for an IPO which would value the company at £700 million. The case study analyses the entrepreneurs behind Betfair, its start-up and rapid growth, the product innovation Betfair has brought, its impact on the UK betting industry, the challenges it has faced and its future prospects. Analysis of the case requires the use of theory from entrepreneurship, economics and e-commerce.
|Item Type:||Conference or workshop item (Paper)|
|Subjects:||H Social Sciences|
|Divisions:||Faculties > Social Sciences > Kent Business School|
|Depositing User:||Des Laffey|
|Date Deposited:||02 Oct 2008 22:26|
|Last Modified:||30 Nov 2011 15:24|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/10877 (The current URI for this page, for reference purposes)|
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