Phillips, Paul (2003) E-business Strategy: Text and Cases. McGraw-Hill, Maidenhead, 390 pp. ISBN 0077098374.
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This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > International Business and Strategy|
|Depositing User:||Paul Phillips|
|Date Deposited:||07 Sep 2008 19:24|
|Last Modified:||14 Jan 2010 14:39|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/10301 (The current URI for this page, for reference purposes)|
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