E-business Strategy: Text and Cases

Phillips, Paul A. (2003) E-business Strategy: Text and Cases. McGraw-Hill, Maidenhead, 390 pp. ISBN 0077098374. (The full text of this publication is not available from this repository)

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Abstract

This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

Item Type: Book
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Paul Phillips
Date Deposited: 07 Sep 2008 19:24
Last Modified: 03 Jun 2014 14:14
Resource URI: http://kar.kent.ac.uk/id/eprint/10301 (The current URI for this page, for reference purposes)
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