The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development

Garcia Martinez, M. and Briz, J. and Carlos, P. De and Felipe, I. De and Morais, F. (2006) The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development. In: 98th Seminar of the EAAE - Marketing Dynamics within the Global Trading System: New Perspectives, Chania, Crete, Greece. (The full text of this publication is not available from this repository)

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Item Type: Conference or workshop item (Paper)
Subjects: S Agriculture
Divisions: Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Depositing User: Marian Garcia
Date Deposited: 08 Sep 2008 10:28
Last Modified: 24 Jan 2012 10:50
Resource URI: http://kar.kent.ac.uk/id/eprint/10198 (The current URI for this page, for reference purposes)
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