Garcia Martinez, M. and Aragones, Z. and Poole, N. (2002) A Repositioning Strategy for Olive Oil in the UK Market. Agribusiness, 18 (2). pp. 163-180. ISSN 0742-4477.
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This paper shows the full implementation of a marketing research exercise on the UK olive oil market. The paper is frequently cited in related consumer behaviour studies due to its methodological approach which combines both qualitative and quantitative analysis. Outcomes of the paper were discussed with the Spanish Olive Oil Producers Association and the Spanish Trade Representative in the UK.
|Divisions:||Faculties > Social Sciences > Kent Business School > Agri-Environment Economics|
|Depositing User:||M.A. Garcia-Martinez|
|Date Deposited:||18 Oct 2008 21:41|
|Last Modified:||24 Jan 2012 10:53|
|Resource URI:||http://kar.kent.ac.uk/id/eprint/10188 (The current URI for this page, for reference purposes)|
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